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  GWEN MORRISON

INsights and articles

Previous Work (clickable)

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The University of Arizona Campus Store Transformation
My latest article for the Robin Report. I developed the strategic framework for this Campus Store with major brands such as Nike, Lululemon, and Apple.
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Unveiling Tomorrow's Retail: Forecasting the Tech and AI Revolution
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The Next Wave of Retail Disruption
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Charting a New Course: Lessons from Kohl's for Retail Management in Fiscal 2023
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NRF 2024: Meeting of global retail leaders
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​The Rise of PepsiCo as an Innovator and Disruptor
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Here’s Why Simon Property Is Defying Critics With New Billion-Dollar Bet On Retailer
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Stores Are Back. Now What? 
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The Intersection of Digital Innovation and Physical Retail
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NRF, Come and Gone
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What Is Macy's Thinking?
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State of the In-Store Experience 2021
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​Top Brick and Mortar Retail Technologies in 2021:
​Insights From 20 Experts
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Conversation and Customer Experience: How AI is Being Used in Retail
AI in Retail & E-Commerce
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Is Experience Worth Investing In?

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Brand Stories From Brand Champions: Celebrating the Enduring Power of Iconic Brands
Content and Commerce on the Path to Retail
​LINK TO FULL TALK
Gwen Morrison HBR
Let Emerging Market Customers Be Your Teachers
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"Irrational" Startups Disrupt the Landscape
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Twenty Commerce Trends for 2020
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Presented at National Retail Federation
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Q&A: WPP’S Gwen Morrison Tells Retailers to Think Beyond the 'Wow Factor'
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