Commerce: Thought Leadership and Consulting
To capture today’s on-the-go shopper, the urgency to deliver better retail experience has never been greater. Technology is a means of both facilitating safe transactions and inspiring shoppers with imagery and engagement. Bridging the virtual and the physical requires reimagining every element of the brick and mortar footprint to identify shopper preferences, help them locate what they want, inspire them with new offers, and facilitate transactions. New tech solutions will incorporate facial recognition, voice, and AI.
As shoppers accelerate their use of mobile platforms, online purchasing and touchless payments, they demand these tools work seamlessly together. They also think differently about everyday replenishment items versus more uplifting lifestyle products and services, be it food, entertainment or fashion. Retailers need to invest in Personalization, Inspiration and Experience to both humanize and automate shopping.
I work with retailers, brands, and technology start-ups to navigate today’s dynamic retail landscape. I help companies improve business performance through retail marketing and innovation.
As shoppers accelerate their use of mobile platforms, online purchasing and touchless payments, they demand these tools work seamlessly together. They also think differently about everyday replenishment items versus more uplifting lifestyle products and services, be it food, entertainment or fashion. Retailers need to invest in Personalization, Inspiration and Experience to both humanize and automate shopping.
I work with retailers, brands, and technology start-ups to navigate today’s dynamic retail landscape. I help companies improve business performance through retail marketing and innovation.
Speaking and Consulting Expertise:
- Retail format innovation and technologies
- Growth and change drivers across categories
- Convergence of commerce and content
- Future of social commerce and voice
- Expert Witness
- Shifts in shopping rituals across devices and platforms